VOTE MUMBAI Campaign is being organized by LOK SATTA MOVEMENT in partnership with more than 25 civil society organizations and more than 100 individual supporters. A list of these civil society organisations is available on the website. More civil society organizations & individuals are joining & hence list is ever increasing.
This campaign is research based & proposing solutions as you will note from the website.
For achieving the proposed solution through amendments to four laws viz: BMC Act, MRTP Act, MMRDA Act and MPC Act in the winter session of Maharashtra Assembly in November 2006, we are trying to reach out to all including citizens of Mumbai to seek their buy in to the proposed concepts.
To seek buy in from all, primarily we are carrying out following activities:
1-
Advocacy Campaign
2-
Media Campaign
3-
Signature Campaign
4-
SMS Campaign
5-
E-mailing & Web Campaign
6-
Street Play Campaign
7-
Specific event Campaign on few selected days like 26th July (Last year disaster), 9th August (Quit India), 15th August (Independence Day) and 2nd Oct (Gandhi Jayanti)
The campaign is an endeavor to promote participatory democracy by empowering citizens and encouraging them to participate in the governance process.
The tragic events of the past year have shattered the faith that Mumbaikars had placed in the city's governance. We believe that 'Vote Mumbai' campaign will bring together thousands of like-minded people who believe that Mumbai also needs a central authority that is directly accountable to its citizens."
The Campaign's progress so far is as under:
1.
The Campaign will be launched on Wednesday, 28th June at 2:30 PM at Mumbai Marathi Patrkar Sangh hall at Azad Maidan.
2.
All partners & supporters will be present on this occasion. Media is invited. A brief PPT presentation will be given. Question & Answer session with media will be held. One to One interviews between media & few key people are being planed.VOTE MUMBAI song will be presented.
3.
Website www.votemumbai.org will also be launched. For all partners & supporters it is currently available for their suggestions & corrections. Your suggestions should reach us latest by Saturday, 25th June.
4.
There after the following activities are lined up for connecting public to this campaign. As desired we are also sending you the budget estimate for each activity.
We look forward to your support & sponsor some of the activities or group of activities. We would also like if you can use your good office for arranging some more sponsors for various activities for the campaign. The detailed budgets & activities are given below.
"VOTE MUMBAI CAMPAIGN"
Estimated Budgets: Period from 1st July, 2006 to 2nd Oct, 2006
Media Sub-group:
1. Press Ads: 2 news papers free, rest being discussed
2. Bus Panels: 250panels * 210r per panel= 52 500r (prod.), 4875r *250 =12.18r lakhs per month (rental)
3. Web-Site: 1,75 000r
4. Radio: (Go 92.5) 3 spots *35 000r = 105 000r (prod.), 20 secs *6 spots per day = 108 000r per month, other channels being discussed.
5. Cinemas (slide): 150 theatres * 3 slides = 450 slides = 270 000 r (prod), 3 theatres free, rest being discussed, song play and recording cost being discussed separately
6. SMS: 15 000r per month * 4months = 45 000r
7. E-mail: 50p per mail * 300 000 = 150 000r
8. Train transfers: 2 trains * 144 spots * 60 r per spot = 17280r (prod), 100 000r (monthly rental)
9. Cinemas: Poster boxes, Standees, Glow Boxes, banners, being discussed
10. Dabbawala Campaign: not available
11. TV ads: under consideration
12. News articles and public reports: free of charge
13. TV-debates: free of charge
14. Cable TV ads: under consideration
15. Flyers: 15 spec. locations, 20 days, 5000 flyers per location * 15 locations * 20 days = 1 500 000 * 20p per flyer = 300 000r (prod), 30 persons * 20 days = 30000r
16. Flyers for news papers: 500 000 flyers * 3 papers = 1 500 000 flyers * 20 p per flyer = 300 000r (prod), distribution free of charge
17. Hoardings: being discussed
Street plays sub-group:
1. Workshop: Venue 7000r/ trainers 3days*2000r/ catering 120r*50people*3days = 31 000r
2. Equipment: Megaphones 1500*3=4500r/ banners 5*900r=4500 = 9000r
3. Performances (Lok Satta volunteers): 5 plays per day, 2 teams* 24 persons * 100r * 8 days per month 19,200r per month * 4 months= 76,800 r
4. Performances (Professionals): 6 plays per day, 6 teams, 60 persons, 48,000r per team per month*6 teams= 2,88,000r per month * 4 months = 11,52,000r
5. Additional costs: 6 vehicles, diesel, driver, banners, megaphone, being worked out
6. Flyers: App 4000 plays * 400 flyers = 1600 000 * 20 p per flyer = 3,20, 000r
Response Capturing Mechanism sub-group:
1. Call-centre:
One time fee: 15000r
Daily monitoring fee: 5000 r per month
Personnel: 7500 r * 2 persons = 15000r per month
Telephone cost:15000r * 2= 30 000 r per month
Toll-free no cost: under consideration
Advocacy Sub - group:
1. Banners 45 000r
2. Photo copies 50 000 r
3. Telephones 100 000 r
4. Citizen's hand booklets (FAQ format): 1500 000 booklets * 5r = 75,00,000r (prod)
5. Other documentation 50 000r
6. Additional costs 150,000r per month (PR, office staff etc)
Signature Campaign sub - group:
1. 20 000 booklets (100 signatures each) * 1r = 20 000r (prod), Distribution and collection, free
2. Flyers 2000 000 * 20 p per flyer = 400 000r
Being discussed
Look forward for your support in sponsoring & arranging sponsors. Please also let us have your art work so the same can be included in the campaign material for the activity that you sponsor.All contributions are tax deductible under U/S 80 G of IT Tax Act. 1961. Declaration: FDR does not accept following contributions: Cash contributions, Government contributions, and/or Contributions from foreigners except people of Indian Origin. You may please send a crossed cheque or demand draft in favor of "Foundation for Democratic Reforms" to: Lok Satta Movement (Maharashtra Chapter), Base Unit 4, Byculla Service Industries, Dadioji Konddeo Road, Byculla (E), Mumbai-400027. Tel 00 91 22 2377 2242 / 2284
Thanking you, Yours truly,
Advocate Anant Shende
VOTE MUMBAI Campaign Coordinator
&
LOK SATTA MOVEMENT Maharashtra Chapter Coordinator
